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AUDUBON ADVERTISING SPECIFICATIONS 2008
NON-BLEED ADS
(Build pages to trim size. Keep live matter .25" from trim.) |
| Ad Size |
Trim Size (Inches) |
|
| |
Width |
x |
Height |
|
| 2/3 page (vert.) |
4.625 |
x |
10 |
|
| 1/2 page (hor.) |
7 |
x |
4.875 |
|
| 1/2 page (digest) |
4.625 |
x |
7.5 |
|
| 1/2 page (spread) |
15.375 |
x |
4.875 |
|
| 1/3 page (sq.) |
4.625 |
x |
4.875 |
|
| 1/3 page (vert.) |
2.25 |
x |
10 |
|
| 1/6 page (hor.) |
4.625 |
x |
2.375 |
|
| 1/6 page (vert.) |
2.25 |
x |
4.875 |
|
| 1/12 page |
2.25 |
x |
2.375 |
|
| 1 inch |
2.25 |
x |
1 |
|
|
BLEED ADS
(Build pages to trim size. Keep live matter .25" from trim.
Ad image area should be no more than trim plus bleed) |
| Ad Size |
Trim Size (Inches) |
Bleed Size |
| |
Width |
x |
Height |
Width |
x |
Height |
| 2/3 page (vert.) |
5 |
x |
10.813 |
5.25 |
x |
11.125 |
| 1/2 page (hor.) |
8.25 |
x |
5.375 |
8.5 |
x |
5.625 |
| 1/2 page (digest) |
5 |
x |
8 |
5.25 |
x |
8.25 |
| 1/2 page (spread) |
16.5 |
x |
5.375 |
16.75 |
x |
5.625 |
| 1/3 page (sq.) |
5 |
x |
5.375 |
5.25 |
x |
5.625 |
| 1/3 page (vert.) |
2.75 |
x |
10.8125 |
3 |
x |
11.125 |
|
Live Material:
Book is perfect bound & trimmed 1/8" on top, bottom & outside
edges. Keep live matter 1/4" from trim. Printing Process: Web Offset.
Materials to be furnished:
Digital materials are preferred in CMYK only; conventional materials
are accepted but will be copy-dot scanned.
| Material
Labeling: |
- Agency
Name
- Contact
Name
- Phone
Number
- Ad
Number/Name
- Vendor
Contact
- Return
Address
- List
of Content
|
Please note: Materials will not be returned unless requested and unless production contact information is supplied.
| Media
Format: |
- 250/100
Mb Zip
- CD-ROM
- DVD
|
| PROOFS:
|
- Supply
hard copy proof matching
digital file.
- Proofs
must be provided at 100% size.
- Color
bars required on all proofs
- Kodak
SWOP standards
|
Audubon does not guarantee color unless professional proofs meeting SWOP specifications are supplied such as Kodak Approvals, Epsons, Canons, etc.
For updated industry
(SWOP) standard of press proof and color calibration information,
visit: www.SWOP.org
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PARTIAL PAGE SPECIFICATIONS:
| DATA
FORMATS: |
- Preferred
format: PDF and PostScript
- Composite
EPS
- TIFF/IT
(FP, CT, LW)
|
| Resolution: |
- Require
LW files at 72 resolution (dpm)
- Require
CT files at 12 resolution (dpm)
|
| DESKTOP
FILE FORMATS: |
|
Macintosh platform-based files only. No PC-based files can be accepted.
- QuarkXPress 6.0
- Illustrator 9 or higher
- InDesign
|
| MISCELLANEOUS
INSTRUCTIONS: |
TrueType and Multiple Master fonts are not supported.
- If
native application files (such as QuarkXPress documents)
are sent, extra production charges incurred to convert
them may be billed to the advertiser if
problems occur
- Audubon
will accept no liability for changes in ads as a result
of the conversion process.
- File
resolution should be 2400 DPI.
- Color
ads must be in CMYK format.
- No
files containing PMS/spot/match colors will be accepted
without prior consent from Audubon's advertising department.
- File
must be accompanied by all necessary Font
suitcases and EPS images (for halftones, illustrations,
logos, etc.).
- Include
fonts used in any EPS images which are nested in the final
file.
- File
must be sent with a proof of the final ad: a laser proof
for B/W ads; a digital proof (Iris, Kodak Approval, or
other digital match print) in CMYK format for 4-color ads.
- Audubon
cannot accept responsibility for matching color lasers when
they are submitted as proofs for 4-color ads.
|
| ADDITIONAL
INSTRUCTIONS: |
- Build
pages to trim size and extend bleed beyond page edge.
- Use
stylized fonts; do not apply style attributes to basic fonts.
- All
elements must be at 100% size.
- Avoid
rotation and cropping of images in layout program.
- Include
all fonts, images/scans, logos/artwork.
- Do
not nest EPS files in other EPS files.
- All
images/scans must be in CMYK mode for 4C ads.
- All
images/scans must be in Grayscale (1/C Black and white)
mode for B&W ads.
- Font
information must include manufacturer, font name and version.
- Four-color
solids must not exceed SWOP density of 300%.
- Supply
Quark Collect for Output or similar reports.
|
| CONVENTIONAL
MATERIAL: |
- All
conventional material received will be copy-dot scanned.
-
Full page ads: Offset film positives or negatives, right
reading emulsion side up or down.
-
Spreads: Furnish as one unit.
-
Partial ads, in order of preference: negatives or positives,
right reading emulsion side up or down; repros; sharp laser
proofs.
-
Line Screen: 150-line screen.
|
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SHIPPING INSTRUCTIONS:
Send insertion orders, production contact
information & ad material to:
Heidi DeVos
Production Director
700 Broadway, New York, NY 10003.
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